Head of Marketing Content Old
Blue dot is a Fintech company, developing the first technology-based and dynamically updated financial platform for employee-driven transactions in the market.
The all-in-one blue dot Tax Compliance Platform harnesses digitization, tax compliance, and automation to process and analyze each customer’s VAT, Taxable Employee Benefits, and Corporate Income Tax from expense data in real-time.
We provide our technology to a large portfolio of Fortune 500 clients, while partnering with global brands like SAP Concur, PwC, KPMG and others.
Form the company’s marketing content strategy and implementation while adhering to the go to market strategy
Develop, write and edit a variety of content assets for the Enterprise Marketing team aligned to personas and the buyer journey – including case studies, blog posts, ebooks, ads, brochures, videos, infographics, white papers, email campaigns, webinars and live events.
Collaborate with key leaders and subject matter experts within the organization to develop use case requirements for high quality content that aligns to business outcomes.
Drive thought leadership and respond to sales support content request, whether you are creating it, editing it, or supporting other content needs on the team.
Research and contribute creative ideas to support key content goals, such as increasing conversion rates in the sales funnel, growing blog subscribers and LinkedIn followers, growing inbound organic traffic, and more
Minimum of a Bachelor’s Degree in Marketing, Communications or related field
Minimum of 4 years of experience as Content Manager or similar role from a growing b2b saas startup/tech company
Experience with reporting and analytics
English speaking and writing – Native
Comfortable in using data analytics to measure and continually improve the impact of content on lead generation, thought leadership, and sales enablement.
Strong multitasking skills